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Attract | Tools to help you attract visitors to your website or blog |
Driving visitors to your website is critical to being successful online. Tools that can help you with this challenge include web advertising, search optimisation and directory services. These tools can help you extend the reach of your online activities into the browsers of potential visitors.
| Tool |
Type of Tool |
Key Features |
Link |
| Facebook Ads
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Service
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Place Ads on Facebook.
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Facebook Ads
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| Facebook Profile
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Service
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Set up a business profile page on Facebook, publish content and interact with visitors to your profile.
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Facebook Profile
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| Google Ads
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Service
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Create text, image and video ads, set weekly marketing budgets and monitor results.
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Google Adwords
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| Microsoft adCenter
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Service
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Create and edit online campaigns, research keywords and target users by location, age and date.
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Microsoft adCenter
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| Website Grader
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Service
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Free Search Engine Optimisation tool that measures the marketing effectiveness of your website.
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Website Grader
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Types of Tools Easy Gadget | Simple html code that can be copied straight into a web page | | Medium Gadget | Dynamically generated html that needs some configuration | | Hard Gadget | Html, javascript or other code that needs editing, file uploads or IFrames | | Service | Web based services that can be accessed via a browser | | Software | Tools that need some software to be downloaded to be effective |
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